About us
AFSHONA GROUP is an international distribution company with deep local roots. Originally founded in 1996 as a family business under the name Raxmatjon, we began by supplying grocery stores and neighborhood retailers across Uzbekistan. Today, we are a next-generation distribution group — trusted by premium health brands, retailers, and pharmacies to deliver quality, consistency, and growth.
As a mission-driven and customer-centric company, we believe distribution is more than logistics — it’s about relationships, trust, and raising the standard of access to better living. Every product we deliver, every partnership we form, and every store we open is guided by a deep commitment to improving lives.
We partner with pharmacies, supplement stores, grocery chains, specialty stores and lifestyle retailers to bring curated wellness solutions closer to people — where they live, shop, and thrive.
Rooted in tradition. Driven by purpose.
Founded in 1996 as a family-run business in Uzbekistan, AFSHONA GROUP began its journey by distributing fast-moving consumer goods (FMCG) to local grocery stores, supermarkets, and specialty retailers. What started as a small, purpose-driven venture has evolved into a trusted international distribution company.
Today, AFSHONA GROUP is proud to represent both local and global brands across diverse markets. While our reach has grown, our values remain the same—integrity, reliability, and a deep commitment to delivering quality products that improve everyday lives.
Connecting people to better wellness.
We aim to make health and wellness products accessible to all by building trusted partnerships with pharmacies, supplement stores, and retailers. Our focus is on improving lives through quality products and meaningful relationships.
A healthier world, powered by trusted distribution.
Brands We Work With
Are you a supplement brand looking for strategic wholesale distribution?
Our Partners
Supplier
Retailers
Our Partners
Supplier
Retailers
Expand your wellness offerings with trusted, compliant products curated for today’s health-conscious consumers.
Stand out in-store with high-demand wellness brands that align with your shoppers’ values and lifestyles.
Access unique, premium wellness products to enhance your curated selection and attract loyal customers.
Support your clients’ holistic journeys with handpicked supplements and products that complement your services.
Discover a trusted selection of high-quality vitamins, minerals, and supplements from leading wellness brands—focused on transparency, efficacy, and clean ingredients.
Why Choose Afshona?
One Point of Contact
Order from multiple brands without juggling multiple vendors.
Global Brand Network
Access over 50+ trusted manufacturers across the USA and beyond.
Wholesale- First
We focus solely on B2B supply. No direct-to-consumer competition.
Full-Service Fulfillment
From customs clearance to door delivery — we handle it all.
Why Choose Afshona?
One Point of Contact
Order from multiple brands without juggling multiple vendors.
Global Brand Network
Access over 50+ trusted manufacturers across the USA and beyond.
Operational Excellence
- 99 % pick-rate accuracy for precise, error free fulfillment. -90% next-day delivery to keep your business moving.
Full-Service Fulfillment
From customs clearance to door delivery — we handle it all.
