Rooted in Tradition.
Build for the Future.
Brands We Work With
About Us
AFSHONA GROUP is an international distribution company with deep local roots. Originally founded in 1996 as a family business under the name Raxmatjon, we began by supplying grocery stores and neighborhood retailers across Uzbekistan. Today, we are a next-generation distribution group — trusted by premium health brands, retailers, and pharmacies to deliver quality, consistency, and growth.
Why Partner With Afshona?
Built on Trust.
Designed for Tomorrow.
Since 1996, we've evolved from a family business into a global force—fusing tradition with forward-thinking strategy.
Your Gateway to 6000+ Points of Sale Locations
From pharmacies, chain grocery stores to wellness spas, we help brands reach Central Asian Market’s most valuable retail channels.
We Handpick Brands That Share Our Mission
We don't just distribute — we align. Every brand in our portfolio is carefully selected to reflect our core values of integrity, well-being, sustainability, and innovation. From science-backed supplements to eco-conscious pioneers, our partners share our commitment to creating a healthier, more purposeful world.
Smart Tools. Real Results
Our proprietary POS, CRM, sales, warehouse management and inventory software simplify operations—at no cost to our partners.
Where Business Meets Impact
From reforestation to scholarships, we invest in meaningful change—because profit should serve a purpose.
Global Standards. Built Around People. Powered by Purpose.
We are a customer-centric, mission-driven organization. Every solution we offer—from logistics to technology—is designed with people in mind. We make it easy for our partners to grow by offering intuitive support, reliable systems, and personalized service that reflects our deep respect for every customer journey.
Multi-Brand Access
Work with a single point of contact while gaining access to diverse and reputable supplement manufacturers.
Flexible MOQs
Whether you’re a local store or a regional chain, we offer order quantities that suit your scale.
Transparent Pricing
Wholesale rates that are clear and competitive — no hidden fees, no surprises.
Fast & Reliable Fulfillment
Work with a single point of contact while gaining access to diverse and reputable supplement manufacturers.
Dedicated Support
Whether you’re a local store or a regional chain, we offer order quantities that suit your scale.
Wholesale Made Simple
Register for a
Retailor account
Browse our
curated catalog
Place your order and
we’ll take care of the rest
COMMUNITY
Minimum orders start at $2,000, with benefits like discounts and exclusive offers. Standard delivery takes around 2 weeks, with faster options available through your own logistics partner.
COMMUNITY
We Act for the Future—Because We Care.
In 2023 and 2024, our team planted over 23,000 trees to fight pollution and preserve our planet for future generations.
Through the AFSHONA Care Scholarship, we grant $15,000 annually to support students in need.
Our experts volunteer as guest speakers in high schools, colleges, and universities—sharing knowledge, mentoring youth, and championing wellness, education, and personal growth.
Our impact doesn’t stop at products—it’s rooted in people, purpose, and the planet.
Powering Retail Success—Every Step of the Way.
99% In-Stock Rate: Thanks to our advanced ERP system, we ensure the products your customers love are always available—no delays, no disappointments.
